Wednesday, April 29, 2009
Sunday, April 26, 2009
Tuesday, April 21, 2009
On April 22, 1970, 20 million Americans took to the streets, parks, and auditoriums in support of a healthy, sustainable environment. Denis Hayes, the national coordinator, and his youthful staff organized massive coast-to-coast rallies to raise awareness about oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife.
Earth Day 1970 achieved a rare political alignment, enlisting support from Republicans and Democrats, rich and poor, city slickers and farmers, tycoons and labor leaders. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species acts.
As the millennium approached, Hayes agreed to spearhead another campaign, this time focused on global warming and a push for clean energy. Earth Day 2000 combined the big-picture feistiness of the first Earth Day with the international grassroots activism of Earth Day 1990. For 2000, Earth Day had the Internet to help link activists around the world. By the time April 22 rolled around, 5,000 environmental groups around the world were on board, reaching out to hundreds of millions of people in a record 184 countries.
Celebrate Earth Day 2009 by finding simple ways you can go green. Ride your bike to work, recycle, reduce waste by watching out for excessive packaging, bring your own reusable cloth bags with you to the grocery store instead of using more paper or plastic, insulate your pipes and water heater, fix leaky faucets, turn off the lights when you leave a room, use the power-save feature on your computer so it powers down after a period of inactivity, donate your old clothes for someone else to reuse, what other ways can you think of?
For more information on how you can celebrate Earth Day, visit the EPA's website at http://www.epa.gov/earthday
Sunday, April 19, 2009
Tuesday, April 14, 2009
A Dutch Internet entrepreneur is hoping a new dating website dedicated to reforestation might help lonely environmentalists hug something more than just trees.
DateForTrees.com, which launched last June, pledges to donate a planted tree for each of the site's daters every month of their paid membership.
While Internet dating and environmental advocacy might not be the most intuitive business pairing, founder Ralph van Troost said last week it's the sort of novel, quirky mashup that might lead the site to greater success.
"I figured dating and reforestation — the environment — make a pretty unique combination, and they are both popular subjects."
The website is partnered with American Forests, a nonprofit conservation organization based in Washington, D.C. The group plants trees across the country to rejuvenate areas ravaged by wildfire, prevent soil erosion, stop pollutant runoff and rebuild endangered animal habitats. American Forests has planted more than 20 million trees over the last two decades, some of them in other countries, executive director Deborah Gangloff says. It tries to plant between 1 million and 5 million trees per year at a cost of about $1 each. None of the planted trees are harvested, Gangloff says, and are placed in protected areas.
"It's wonderful to see this kind of interest from organizations you wouldn't normally think would be environmental or into tree planning," she says. "There's so much that is needed in terms of tree planting that we welcome sponsors."
"It's very clear to people what happens with the donations DateForTrees makes," van Troost says. "In fact, the name of the site says it all. I hope all of this will give the members of DateForTrees a sense of greater involvement with the environment, especially when compared to other [more passive] 'green' dating sites."
General dating is already difficult for most people, let alone the eco-conscious who typically seek mates with similar environmental concerns, she says.
"It's difficult for singles to meet these days, period," says Jill Crosby, founder of Planet Earth Singles. "Everyone's just gotten so busy. … You can go to different events and charitable fundraisers to meet fellow environmentalists, but who knows if they're single or if they're available or emotionally available. … I just know how important it is for green people to meet other green people. You don't want to be dating someone that's eating at McDonald's and leading a wasteful life. It just doesn't go together well."
Monday, April 13, 2009
Now they are going green with viral marketing on Internet. Brian Keane, who leads the nonprofit, wants to make wind and solar and hydropower and geothermal energy really cool, and get more people to buy them and he’s found that it is a much greener, cheaper and quicker way to reach people. Obama Girl, as she’s known, agreed to produce a “Save Energy” commercial for a carbon footprint reduction contest for about $5,000, (compare to $100,000 a year retainer with the Madison Avenue agency) and within just a few days it had attracted more than 100,000 viewers on YouTube.
"It’s magic,” Keane says. “It spreads like fire."
In addition, there are pages on Facebook and MySpace promoting the contest, as well as a Twitter feed. Save green by going green!
Thursday, April 9, 2009
Tuesday, April 7, 2009
Planners aim for the building, which was originally constructed in 1931, to qualify for LEED Gold status once the work is completed in 2013.
Thursday, April 2, 2009
Wednesday, April 1, 2009
"People I work with are more optimistic than I've seen in years,” notes Sam Jones, portfolio manager of the New Power Portfolio. “The stimulus plan is a big piece of it."
The optimism professional investors show in a recent survey demonstrates that despite the financial crisis and economic recession, investment momentum is growing to bridge the financing gap - institutional investors provide crucial long-term global financing for industries that mitigate climate change. (Survey conducted by New Energy Finance and DB Climate Change Advisors, Deutsche Bank's climate change investment business).
According to Progressive Investor, a monthly newsletter that guides investors and analysts toward green investments published by SustainableBusiness.com, leaders in each Green Stock category include:
• Solar: First Solar (FSLR), SunPower (SPWR)
• Wind: Vestas (VWS.CO), Gamesa (GAM.MC)
• Geothermal: Ormat (ORA), WaterFurnace (WFI.TO)
• Smart Grid: IBM (IBM), Itron (ITRI), EnerNoc (ENOC)
• Energy Efficient Buildings: Owens Corning (OC), Baldor Electric (BEZ), ICF International (ICFI)
• Water: TetraTech (TTEK), Northwest Pipe (NWPX)
For more information, go to http://www.sustainablebusiness.com/index.cfm/go/progressiveinvestor.main