Several broadcasting networks, including Fox Broadcasting, NBC and Nickelodeon, have announced green-themed TV program scheduling in honor of Earth Day, April 22.
Fox Broadcasting plans to launch specially themed TV shows, on-air graphics and instructional segments about being more green, kicking off on April 19 through to April 22. Called “Green It. Mean It”, Fox is committed to reducing the network’s impact on the world’s climate and becoming carbon neutral by 2010.
NBC celebrates Earth Week April 19-26, starting with the “Miss USA” show and will air more than 150 hours of green-themed programming across NBCU’s 40 on-air and digital brands, including a four-part MSNBC series called Future Earth. Lauren Zalaznick, president of NBCU women and lifestyle entertainment networks, told Media Daily News that NBC Universal has saved $2 million last year by going green.
On Earth Day, Nickelodeon will have environmentally-themed episodes of hit shows including The Wonder Pets, Olivia, Wow! Wow! Wubbzy!, iCarly, and Yo Gabba Gabba! Nickelodeon will air vignettes of real kids taking action to improve the environment, and Nickelodeon, NOGGIN, and The N will all power down for 60 seconds at 9:00 p.m. In addition, Nickelodeon will unveil The Big Green Help - a grants program to support schools and local organizations with sustainability projects. Applications will be accepted online from April 22 to Dec. 31, 2009.
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