Things that make you go Hmmmm......

In another episode of "Things that make you go hmmmmm...," we struggle to understand the marketing angle of Atlanta Motorsports Park's green initiative. AMP is a private country club with a 2-mile road course and a $100,000 membership fee and is 'going green' with waterless urinals, tankless water heaters, reclaimed water for irrigation, oil and garbage recycling, high-efficiency HVAC, energy-efficient windows and lighting. With an honorable goal to implement the best practices in efficiency and sustainability, AMP is attempting to off-set their gas-guzzling green guilt.

Shouldn't these 'best practices' be standard? And is being responsible most of the time mean it is OK to be a little irresponsible some of the time, like with limited fossil fuel resources?

Driving, racing and appreciating cars are not going to go away, even as fossil-fuel burning vehicles shift to more sustainably-powered vehicles. The more we think green and implement green practices, the better.

But if you are AMP, why the need to tell people how you going green? As Margaret Thatcher put it, "Being powerful is like being a lady. If you have to tell people you are, you aren't."