SEMA 2009

They say attendance was down, but you couldn't tell by the enthusiasm in the aisles. Engineers, shop owners, buyers and builders combed the rows of parts, girls, and cars at the 2009 SEMA Show at the Las Vegas Convention Center, held November 3 - November 6. Excitement carried over to the farthest corner, upstairs in the South Hall to the "Making Green Cool Zone" where eco-innovations, green automotive technology and many of the participants from the Progressive Insurance Automotive X Prize were on display. The "Revolution through Competition" consists of 43 teams showcasing "design-viable, clean and super-efficient cars that people will want to buy" in hopes of winning $10 million in cash and prizes.